It's also a good idea to read Andy Beal's useful free beginners'
guide to monitoring and managing online (persona or brand) presence:
http://www.marketingpilgrim.com/2006/03/online-reputation-monitoring-beginners.html
I found this interesting quote from Berlin Fang in the China Daily which seems up the persona problem neatly:
'Our virtual image is not always, if ever, a mirror image of who we
actually are offline. Most of us now have a "split personality" problem
between our virtual selves and our real selves. But such a
differentiation existed even before the Internet.'
Between public and home life; social and work life; authors and their characters - the split personality has always been there.
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